What is a step and repeat wall, we hear you ask?
Well, it’s more than likely that you’ve seen hundreds of step and repeat walls in your lifetime. From red carpet events to post-match interviews after a top-flight clash, you are unwittingly being exposed to different logos and graphics on a daily basis. Even if you’re not watching the event first-hand, it’s likely that you’ll see them time and time again when the photos are plastered all over social media. There’s no escaping them, so let’s tell you a little bit more about them.
The Step and Repeat wall came into being thanks to high-profile events such as the Academy Awards and larger fashion shows. Slowly but surely, viewers seemed to care more about what the actors arriving at the Oscars were wearing, rather than their performances in front of the camera.
These fashion fans’ desire for knowledge means that they sometimes spend more time watching the pre-show media frenzy than the event itself – which is why getting your brand featured on a step and repeat is a great move.
Why the name?
The name itself comes from the fact that the talent ‘steps’ onto the red carpet, has their photo taken by the gathered press and leaves – then the next person comes up and ‘repeats’ the process, and this continues one by one until everyone has had their moment in the spotlight.
Of course, step and repeat walls (or media walls) are not just for the worldwide events. They can be used for any promotional event or celebration such as a school prom, birthday bash or as a great backdrop for guests at a wedding. Even though they may not admit it, everyone wants to have that celebrity feeling and these fully customisable walls are a great solution.
So if you’re a wedding or party planner or a brand who wants to increase their visibility at your next event, contact us today to find out the best solution for you.