Making an Impact: Step and Repeat Wall Installation for the Launch of Bookish at Soho Hotel, London

As the events and media industries continue to prioritize visual storytelling and immersive brand activations, step and repeat walls remain an essential tool for high-impact moments such as brand activation. This week, we had the pleasure of supporting the official launch of Bookish, a new original TV show airing on U + Alibi, by producing and installing a custom-designed event backdrop at London’s iconic Soho Hotel.

A Made-to-Measure Brand Moment

Commissioned by our client to create a cohesive branded photo opportunity for press and talent, the step and repeat wall was fully custom-designed by Jay at StepnRepeat.co.uk. The finished product was a high-resolution, professional-grade backdrop that balanced bold branding with sophisticated styling—a must for any media-facing installation.

The backdrop was installed in the Indigo Room at the Soho Hotel (W1D), a venue known for its refined design and strong media credentials. The setting demanded a seamless execution that matched the calibre of the occasion. Thanks to the expertise of the StepnRepeat installation team, the wall was erected efficiently, on schedule, and to exacting specifications.

Designed for Maximum Visual Impact

The backdrop featured a repeating pattern of the Bookish logo and U + Alibi branding, carefully spaced to ensure visibility in both wide-angle group shots and tighter portrait frames. The colour palette and branding hierarchy were calibrated for both camera and in-person experience, maximising the visual value of every frame captured.

Whether used for celebrity arrivals, cast interviews, or branded content creation, the wall functioned as a press-ready photography backdrop that helped reinforce brand identity throughout the event.

Why Event Professionals Continue to Invest in Step and Repeat Walls

In the competitive world of media and event production, branded media walls serve multiple commercial and strategic purposes. For PR firms, marketing departments, and event producers, they are a cost-effective and high-ROI tool for:

  • Boosting brand visibility across press and social media channels
  • Creating cohesive event branding that ties the physical and digital experience together
  • Delivering consistent photography results for press distribution and internal use
  • Providing sponsor recognition and added value for brand partners
  • Driving social engagement with visually impactful, shareable content

Whether you’re launching a show, hosting a premiere, or producing a press junket, a custom-designed step and repeat backdrop is more than just decoration—it’s a strategic part of your event infrastructure.

Precision, Quality, and Industry-Standard Materials

The wall used for Bookish was constructed using a high-tension fabric system, finished with a matte coating to reduce glare under event lighting and flash photography. All graphics were printed using UV-stable inks to ensure colour accuracy and longevity under lighting conditions. These technical specifications are standard for StepnRepeat.co.uk and part of what sets their service apart for B2B event clients.

With a proven track record delivering media walls for brand activations, product launches, and live events across the UK, the StepnRepeat team offers turnkey solutions that include design, print, logistics, and installation.

Brand Activation – Thinking Beyond the Red Carpet

While often associated with premieres and celebrity events, step and repeat walls are now a key feature at a wide range of professional settings, including:

  • Trade shows and exhibitions
  • Corporate conferences and internal launches
  • Retail and experiential activations
  • Award ceremonies and charity galas
  • Hospitality and lifestyle brand campaigns

In an age where every guest is a content creator and every event is an opportunity for brand amplification, the importance of a professionally executed branded backdrop cannot be overstated.

Interested in Custom Event Branding Solutions?
StepnRepeat.co.uk works with agencies, venues, and corporate brands across the UK to deliver premium event branding assets for brand activation—from pop-up media walls to permanent display backdrops. To discuss your next project, visit www.stepnrepeat.co.uk or get in touch with the team directly.